🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C1F
RGB
rgb(151, 12, 31)
HSL
hsl(352°, 85%, 32%)
CMYK
C:0% M:92% Y:79% K:41%
Luminance
0.0687
WCAG Accessibility
Aa — #970C1F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C1F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C1F
#0C9784
Analogous
#970C64
#970C1F
#973F0C
Triadic
#970C1F
#1F970C
#0C1F97
Split-comp.
#970C1F
#0C973F
#0C6497
Tetradic
#970C1F
#64970C
#0C9784
#3F0C97
Monochromatic
#ED8290
#E02941
#8F1425
#620E19
#1F0408
Suggested palettes for this hue.