🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C23
RGB
rgb(151, 12, 35)
HSL
hsl(350°, 85%, 32%)
CMYK
C:0% M:92% Y:77% K:41%
Luminance
0.0689
WCAG Accessibility
Aa — #970C23
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C23
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C23
#0C9780
Analogous
#970C69
#970C23
#973A0C
Triadic
#970C23
#23970C
#0C2397
Split-comp.
#970C23
#0C973A
#0C6997
Tetradic
#970C23
#69970C
#0C9780
#3A0C97
Monochromatic
#ED8294
#E02947
#8F1429
#620E1C
#1F0409
Suggested palettes for this hue.