🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C28
RGB
rgb(151, 12, 40)
HSL
hsl(348°, 85%, 32%)
CMYK
C:0% M:92% Y:74% K:41%
Luminance
0.0692
WCAG Accessibility
Aa — #970C28
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C28
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C28
#0C977B
Analogous
#970C6D
#970C28
#97360C
Triadic
#970C28
#28970C
#0C2897
Split-comp.
#970C28
#0C9736
#0C6D97
Tetradic
#970C28
#6D970C
#0C977B
#360C97
Monochromatic
#ED8297
#E0294E
#8F142D
#620E1F
#1F040A
Suggested palettes for this hue.