🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C2D
RGB
rgb(151, 12, 45)
HSL
hsl(346°, 85%, 32%)
CMYK
C:0% M:92% Y:70% K:41%
Luminance
0.0696
WCAG Accessibility
Aa — #970C2D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C2D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C2D
#0C9777
Analogous
#970C72
#970C2D
#97310C
Triadic
#970C2D
#2D970C
#0C2D97
Split-comp.
#970C2D
#0C9731
#0C7297
Tetradic
#970C2D
#72970C
#0C9777
#310C97
Monochromatic
#ED829B
#E02954
#8F1431
#620E22
#1F040B
Suggested palettes for this hue.