🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970C36
RGB
rgb(151, 12, 54)
HSL
hsl(342°, 85%, 32%)
CMYK
C:0% M:92% Y:64% K:41%
Luminance
0.0704
WCAG Accessibility
Aa — #970C36
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970C36
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970C36
#0C976D
Analogous
#970C7B
#970C36
#97280C
Triadic
#970C36
#36970C
#0C3697
Split-comp.
#970C36
#0C9728
#0C7B97
Tetradic
#970C36
#7B970C
#0C976D
#280C97
Monochromatic
#ED82A2
#E02960
#8F1439
#620E27
#1F040C
Suggested palettes for this hue.