Similar colors View all →
Dark Red
#97110C
Dark Red
#8B0000
Brick Red
#B22222
Pure Red
#FF0000
Imperial Red
#E63946
Rust
#C2410C
Crimson
#DC143C
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Deep Amber
#EA580C
Mahogany
#A94442
Indian Red
#CD5C5C
"Dark Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #97110C
RGB rgb(151, 17, 12)
HSL hsl(2°, 85%, 32%)
CMYK C:0% M:89% Y:92% K:41%
Luminance 0.0691
WCAG Accessibility
On white 8.75:1
Aa — #97110C
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.4:1
Aa — #97110C
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#97110C #0C9297
Analogous
#970C4D #97110C #97560C
Triadic
#97110C #0C9711 #110C97
Split-comp.
#97110C #0C9756 #0C4D97
Tetradic
#97110C #4D970C #0C9297 #560C97
Monochromatic
#ED8682 #E02F29 #8F1814 #62110E #1F0504
Suggested palettes for this hue.
Marrakech View all →
Art Deco View all →
Velvet & Silk View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Mahogany
#A94442
Flash Red
#FF4757
Alizarin
#C0392B
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Pure Red
#FF0000
Crimson
#DC143C
🔄 Converter ♿ Contrast 🌈 Gradient