🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#971C0C
RGB
rgb(151, 28, 12)
HSL
hsl(7°, 85%, 32%)
CMYK
C:0% M:81% Y:92% K:41%
Luminance
0.0728
WCAG Accessibility
Aa — #971C0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #971C0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#971C0C
#0C8797
Analogous
#970C41
#971C0C
#97620C
Triadic
#971C0C
#0C971C
#1C0C97
Split-comp.
#971C0C
#0C9762
#0C4197
Tetradic
#971C0C
#41970C
#0C8797
#620C97
Monochromatic
#ED8F82
#E03E29
#8F2314
#62180E
#1F0804
Suggested palettes for this hue.