🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#971F0C
RGB
rgb(151, 31, 12)
HSL
hsl(8°, 85%, 32%)
CMYK
C:0% M:79% Y:92% K:41%
Luminance
0.0742
WCAG Accessibility
Aa — #971F0C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #971F0C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#971F0C
#0C8497
Analogous
#970C3F
#971F0C
#97640C
Triadic
#971F0C
#0C971F
#1F0C97
Split-comp.
#971F0C
#0C9764
#0C3F97
Tetradic
#971F0C
#3F970C
#0C8497
#640C97
Monochromatic
#ED9082
#E04129
#8F2514
#62190E
#1F0804
Suggested palettes for this hue.