🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97260C
RGB
rgb(151, 38, 12)
HSL
hsl(11°, 85%, 32%)
CMYK
C:0% M:75% Y:92% K:41%
Luminance
0.0781
WCAG Accessibility
Aa — #97260C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97260C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97260C
#0C7E97
Analogous
#970C38
#97260C
#976B0C
Triadic
#97260C
#0C9726
#260C97
Split-comp.
#97260C
#0C976B
#0C3897
Tetradic
#97260C
#38970C
#0C7E97
#6B0C97
Monochromatic
#ED9682
#E04A29
#8F2B14
#621D0E
#1F0904
Suggested palettes for this hue.