🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97310C
RGB
rgb(151, 49, 12)
HSL
hsl(16°, 85%, 32%)
CMYK
C:0% M:68% Y:92% K:41%
Luminance
0.0862
WCAG Accessibility
Aa — #97310C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97310C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97310C
#0C7297
Analogous
#970C2D
#97310C
#97770C
Triadic
#97310C
#0C9731
#310C97
Split-comp.
#97310C
#0C9777
#0C2D97
Tetradic
#97310C
#2D970C
#0C7297
#770C97
Monochromatic
#ED9F82
#E05A29
#8F3514
#62240E
#1F0C04
Suggested palettes for this hue.