🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97340C
RGB
rgb(151, 52, 12)
HSL
hsl(17°, 85%, 32%)
CMYK
C:0% M:66% Y:92% K:41%
Luminance
0.0889
WCAG Accessibility
Aa — #97340C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #97340C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#97340C
#0C7097
Analogous
#970C2A
#97340C
#97790C
Triadic
#97340C
#0C9734
#340C97
Split-comp.
#97340C
#0C9779
#0C2A97
Tetradic
#97340C
#2A970C
#0C7097
#790C97
Monochromatic
#EDA082
#E05D29
#8F3714
#62260E
#1F0C04
Suggested palettes for this hue.