🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#973F78
RGB
rgb(151, 63, 120)
HSL
hsl(321°, 41%, 42%)
CMYK
C:0% M:58% Y:21% K:41%
Luminance
0.1139
WCAG Accessibility
Aa — #973F78
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #973F78
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#973F78
#3F975E
Analogous
#8A3F97
#973F78
#973F4C
Triadic
#973F78
#78973F
#3F7897
Split-comp.
#973F78
#4C973F
#3F978A
Tetradic
#973F78
#978A3F
#3F975E
#3F4C97
Monochromatic
#DFC3D5
#BC80A7
#8C4A75
#6B3859
#391E2F
Suggested palettes for this hue.