🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97523F
RGB
rgb(151, 82, 63)
HSL
hsl(13°, 41%, 42%)
CMYK
C:0% M:46% Y:58% K:41%
Luminance
0.1294
WCAG Accessibility
Aa — #97523F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #97523F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#97523F
#3F8497
Analogous
#973F58
#97523F
#977E3F
Triadic
#97523F
#3F9752
#523F97
Split-comp.
#97523F
#3F977E
#3F5897
Tetradic
#97523F
#58973F
#3F8497
#7E3F97
Monochromatic
#DFC9C3
#BC8D80
#8C584A
#6B4338
#39241E
Suggested palettes for this hue.