🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Khaki pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#97773F
RGB
rgb(151, 119, 63)
HSL
hsl(38°, 41%, 42%)
CMYK
C:0% M:21% Y:58% K:41%
Luminance
0.2042
WCAG Accessibility
Aa — #97773F
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #97773F
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#97773F
#3F5F97
Analogous
#974B3F
#97773F
#8B973F
Triadic
#97773F
#3F9777
#773F97
Split-comp.
#97773F
#3F8B97
#4B3F97
Tetradic
#97773F
#3F974B
#3F5F97
#973F8B
Monochromatic
#DFD5C3
#BCA680
#8C744A
#6B5838
#392F1E
Suggested palettes for this hue.