🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B10
RGB
rgb(152, 11, 16)
HSL
hsl(358°, 87%, 32%)
CMYK
C:0% M:93% Y:89% K:40%
Luminance
0.069
WCAG Accessibility
Aa — #980B10
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B10
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B10
#0B9994
Analogous
#990B56
#980B10
#994D0B
Triadic
#980B10
#0F990B
#0B0F99
Split-comp.
#980B10
#0B994D
#0B5699
Tetradic
#980B10
#56990B
#0B9994
#4D0B99
Monochromatic
#EF8184
#E3262D
#901317
#630D10
#200405
Suggested palettes for this hue.