🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B23
RGB
rgb(152, 11, 35)
HSL
hsl(350°, 87%, 32%)
CMYK
C:0% M:93% Y:77% K:40%
Luminance
0.0697
WCAG Accessibility
Aa — #980B23
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B23
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B23
#0B9981
Analogous
#990B69
#980B23
#993A0B
Triadic
#980B23
#22990B
#0B2299
Split-comp.
#980B23
#0B993A
#0B6999
Tetradic
#980B23
#69990B
#0B9981
#3A0B99
Monochromatic
#EF8193
#E32646
#901328
#630D1B
#200409
Suggested palettes for this hue.