🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B48
RGB
rgb(152, 11, 72)
HSL
hsl(334°, 87%, 32%)
CMYK
C:0% M:93% Y:53% K:40%
Luminance
0.0733
WCAG Accessibility
Aa — #980B48
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B48
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B48
#0B995B
Analogous
#990B8F
#980B48
#99140B
Triadic
#980B48
#48990B
#0B4899
Split-comp.
#980B48
#0B9914
#0B8F99
Tetradic
#980B48
#8F990B
#0B995B
#140B99
Monochromatic
#EF81B0
#E32678
#901349
#630D32
#200410
Suggested palettes for this hue.