🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B4F
RGB
rgb(152, 11, 79)
HSL
hsl(331°, 87%, 32%)
CMYK
C:0% M:93% Y:48% K:40%
Luminance
0.0743
WCAG Accessibility
Aa — #980B4F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B4F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B4F
#0B9954
Analogous
#990B96
#980B4F
#990D0B
Triadic
#980B4F
#4F990B
#0B4F99
Split-comp.
#980B4F
#0B990D
#0B9699
Tetradic
#980B4F
#96990B
#0B9954
#0D0B99
Monochromatic
#EF81B6
#E32681
#901350
#630D37
#200411
Suggested palettes for this hue.