🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B7E
RGB
rgb(152, 11, 126)
HSL
hsl(311°, 87%, 32%)
CMYK
C:0% M:93% Y:17% K:40%
Luminance
0.0841
WCAG Accessibility
Aa — #980B7E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B7E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B7E
#0B9925
Analogous
#6C0B99
#980B7E
#990B38
Triadic
#980B7E
#7F990B
#0B7F99
Split-comp.
#980B7E
#38990B
#0B996C
Tetradic
#980B7E
#996C0B
#0B9925
#0B3899
Monochromatic
#EF81DA
#E326C0
#901379
#630D53
#20041B
Suggested palettes for this hue.