🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98190B
RGB
rgb(152, 25, 11)
HSL
hsl(6°, 87%, 32%)
CMYK
C:0% M:84% Y:93% K:40%
Luminance
0.0725
WCAG Accessibility
Aa — #98190B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98190B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98190B
#0B8A99
Analogous
#990B43
#98190B
#99600B
Triadic
#98190B
#0B9919
#190B99
Split-comp.
#98190B
#0B9960
#0B4399
Tetradic
#98190B
#43990B
#0B8A99
#600B99
Monochromatic
#EF8C81
#E33926
#901F13
#63160D
#200704
Suggested palettes for this hue.