🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#98200B
RGB
rgb(152, 32, 11)
HSL
hsl(9°, 87%, 32%)
CMYK
C:0% M:79% Y:93% K:40%
Luminance
0.0756
WCAG Accessibility
Aa — #98200B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #98200B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#98200B
#0B8399
Analogous
#990B3C
#98200B
#99670B
Triadic
#98200B
#0B9920
#200B99
Split-comp.
#98200B
#0B9967
#0B3C99
Tetradic
#98200B
#3C990B
#0B8399
#670B99
Monochromatic
#EF9181
#E34326
#902613
#631A0D
#200804
Suggested palettes for this hue.