🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A16
RGB
rgb(153, 10, 22)
HSL
hsl(355°, 88%, 32%)
CMYK
C:0% M:93% Y:86% K:40%
Luminance
0.07
WCAG Accessibility
Aa — #990A16
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A16
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A16
#0A998D
Analogous
#990A5E
#990A16
#99460A
Triadic
#990A16
#16990A
#0A1699
Split-comp.
#990A16
#0A9946
#0A5E99
Tetradic
#990A16
#5E990A
#0A998D
#460A99
Monochromatic
#EF8089
#E42535
#91121D
#640C14
#200406
Suggested palettes for this hue.