🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A2B
RGB
rgb(153, 10, 43)
HSL
hsl(346°, 88%, 32%)
CMYK
C:0% M:93% Y:72% K:40%
Luminance
0.0711
WCAG Accessibility
Aa — #990A2B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A2B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A2B
#0A9978
Analogous
#990A73
#990A2B
#99300A
Triadic
#990A2B
#2B990A
#0A2B99
Split-comp.
#990A2B
#0A9930
#0A7399
Tetradic
#990A2B
#73990A
#0A9978
#300A99
Monochromatic
#EF809A
#E42552
#911230
#640C21
#20040A
Suggested palettes for this hue.