🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A30
RGB
rgb(153, 10, 48)
HSL
hsl(344°, 88%, 32%)
CMYK
C:0% M:93% Y:69% K:40%
Luminance
0.0715
WCAG Accessibility
Aa — #990A30
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A30
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A30
#0A9973
Analogous
#990A78
#990A30
#992B0A
Triadic
#990A30
#30990A
#0A3099
Split-comp.
#990A30
#0A992B
#0A7899
Tetradic
#990A30
#78990A
#0A9973
#2B0A99
Monochromatic
#EF809E
#E42558
#911234
#640C24
#20040B
Suggested palettes for this hue.