🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A32
RGB
rgb(153, 10, 50)
HSL
hsl(343°, 88%, 32%)
CMYK
C:0% M:93% Y:67% K:40%
Luminance
0.0717
WCAG Accessibility
Aa — #990A32
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A32
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A32
#0A9971
Analogous
#990A7A
#990A32
#99290A
Triadic
#990A32
#32990A
#0A3299
Split-comp.
#990A32
#0A9929
#0A7A99
Tetradic
#990A32
#7A990A
#0A9971
#290A99
Monochromatic
#EF809F
#E4255B
#911236
#640C25
#20040C
Suggested palettes for this hue.