🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B16
RGB
rgb(153, 11, 22)
HSL
hsl(355°, 87%, 32%)
CMYK
C:0% M:93% Y:86% K:40%
Luminance
0.0701
WCAG Accessibility
Aa — #990B16
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B16
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B16
#0B998D
Analogous
#990B5D
#990B16
#99460B
Triadic
#990B16
#16990B
#0B1699
Split-comp.
#990B16
#0B9946
#0B5D99
Tetradic
#990B16
#5D990B
#0B998D
#460B99
Monochromatic
#EF818A
#E32636
#90131D
#630D14
#200406
Suggested palettes for this hue.