🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#99130A
RGB
rgb(153, 19, 10)
HSL
hsl(4°, 88%, 32%)
CMYK
C:0% M:88% Y:93% K:40%
Luminance
0.0715
WCAG Accessibility
Aa — #99130A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #99130A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#99130A
#0A9099
Analogous
#990A48
#99130A
#995B0A
Triadic
#99130A
#0A9913
#130A99
Split-comp.
#99130A
#0A995B
#0A4899
Tetradic
#99130A
#48990A
#0A9099
#5B0A99
Monochromatic
#EF8780
#E43225
#911A12
#64120C
#200604
Suggested palettes for this hue.