🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#991B0B
RGB
rgb(153, 27, 11)
HSL
hsl(7°, 87%, 32%)
CMYK
C:0% M:82% Y:93% K:40%
Luminance
0.0743
WCAG Accessibility
Aa — #991B0B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #991B0B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#991B0B
#0B8899
Analogous
#990B41
#991B0B
#99620B
Triadic
#991B0B
#0B991B
#1B0B99
Split-comp.
#991B0B
#0B9962
#0B4199
Tetradic
#991B0B
#41990B
#0B8899
#620B99
Monochromatic
#EF8D81
#E33C26
#902113
#63170D
#200704
Suggested palettes for this hue.