🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A090B
RGB
rgb(154, 9, 11)
HSL
hsl(359°, 89%, 32%)
CMYK
C:0% M:94% Y:93% K:40%
Luminance
0.0706
WCAG Accessibility
Aa — #9A090B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9A090B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9A090B
#099A98
Analogous
#9A0954
#9A090B
#9A4F09
Triadic
#9A090B
#0B9A09
#090B9A
Split-comp.
#9A090B
#099A4F
#09549A
Tetradic
#9A090B
#549A09
#099A98
#4F099A
Monochromatic
#F07F81
#E52427
#921113
#640C0D
#200404
Suggested palettes for this hue.