🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9A3C97
RGB
rgb(154, 60, 151)
HSL
hsl(302°, 44%, 42%)
CMYK
C:0% M:61% Y:2% K:40%
Luminance
0.1225
WCAG Accessibility
Aa — #9A3C97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9A3C97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9A3C97
#3C9A3F
Analogous
#6E3C9A
#9A3C97
#9A3C68
Triadic
#9A3C97
#979A3C
#3C979A
Split-comp.
#9A3C97
#689A3C
#3C9A6E
Tetradic
#9A3C97
#9A6E3C
#3C9A3F
#3C689A
Monochromatic
#E1C1E0
#BF7DBD
#90478D
#6D366B
#3A1D39
Suggested palettes for this hue.