🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9C3A97
RGB
rgb(156, 58, 151)
HSL
hsl(303°, 46%, 42%)
CMYK
C:0% M:63% Y:3% K:39%
Luminance
0.1224
WCAG Accessibility
Aa — #9C3A97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9C3A97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9C3A97
#3A9C3F
Analogous
#703A9C
#9C3A97
#9C3A66
Triadic
#9C3A97
#979C3A
#3A979C
Split-comp.
#9C3A97
#669C3A
#3A9C70
Tetradic
#9C3A97
#9C703A
#3A9C3F
#3A669C
Monochromatic
#E2C1E0
#C17BBD
#92458E
#6F346C
#3B1C39
Suggested palettes for this hue.