🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D0718
RGB
rgb(157, 7, 24)
HSL
hsl(353°, 91%, 32%)
CMYK
C:0% M:96% Y:85% K:38%
Luminance
0.0738
WCAG Accessibility
Aa — #9D0718
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D0718
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D0718
#079C8B
Analogous
#9C0763
#9D0718
#9C4007
Triadic
#9D0718
#199C07
#07199C
Split-comp.
#9D0718
#079C40
#07639C
Tetradic
#9D0718
#639C07
#079C8B
#40079C
Monochromatic
#F17E8B
#E82139
#94101F
#660B15
#200307
Suggested palettes for this hue.