🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D0731
RGB
rgb(157, 7, 49)
HSL
hsl(343°, 91%, 32%)
CMYK
C:0% M:96% Y:69% K:38%
Luminance
0.0753
WCAG Accessibility
Aa — #9D0731
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D0731
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D0731
#079C72
Analogous
#9C077C
#9D0731
#9C2807
Triadic
#9D0731
#319C07
#07319C
Split-comp.
#9D0731
#079C28
#077C9C
Tetradic
#9D0731
#7C9C07
#079C72
#28079C
Monochromatic
#F17E9F
#E8215A
#941035
#660B24
#20030C
Suggested palettes for this hue.