🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D1307
RGB
rgb(157, 19, 7)
HSL
hsl(5°, 91%, 32%)
CMYK
C:0% M:88% Y:96% K:38%
Luminance
0.0755
WCAG Accessibility
Aa — #9D1307
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D1307
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D1307
#078F9C
Analogous
#9C0745
#9D1307
#9C5E07
Triadic
#9D1307
#079C14
#14079C
Split-comp.
#9D1307
#079C5E
#07459C
Tetradic
#9D1307
#459C07
#078F9C
#5E079C
Monochromatic
#F1877E
#E83221
#941B10
#66120B
#200603
Suggested palettes for this hue.