🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D1807
RGB
rgb(157, 24, 7)
HSL
hsl(7°, 91%, 32%)
CMYK
C:0% M:85% Y:96% K:38%
Luminance
0.0771
WCAG Accessibility
Aa — #9D1807
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #9D1807
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#9D1807
#078B9C
Analogous
#9C0740
#9D1807
#9C6307
Triadic
#9D1807
#079C19
#19079C
Split-comp.
#9D1807
#079C63
#07409C
Tetradic
#9D1807
#409C07
#078B9C
#63079C
Monochromatic
#F18B7E
#E83921
#941F10
#66150B
#200703
Suggested palettes for this hue.