🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D3997
RGB
rgb(157, 57, 151)
HSL
hsl(304°, 47%, 42%)
CMYK
C:0% M:64% Y:4% K:38%
Luminance
0.1224
WCAG Accessibility
Aa — #9D3997
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D3997
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D3997
#399D3F
Analogous
#72399D
#9D3997
#9D3964
Triadic
#9D3997
#979D39
#39979D
Split-comp.
#9D3997
#649D39
#399D72
Tetradic
#9D3997
#9D7239
#399D3F
#39649D
Monochromatic
#E2C0E0
#C27ABD
#93438D
#70336C
#3B1B39
Suggested palettes for this hue.