🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9F389D
RGB
rgb(159, 56, 157)
HSL
hsl(301°, 48%, 42%)
CMYK
C:0% M:65% Y:1% K:38%
Luminance
0.1255
WCAG Accessibility
Aa — #9F389D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9F389D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9F389D
#389F39
Analogous
#6D389F
#9F389D
#9F3869
Triadic
#9F389D
#9D9F38
#389D9F
Split-comp.
#9F389D
#699F38
#389F6D
Tetradic
#9F389D
#9F6D38
#389F39
#38699F
Monochromatic
#E3C0E2
#C379C2
#944292
#713370
#3C1B3B
Suggested palettes for this hue.