🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A30031
RGB
rgb(163, 0, 49)
HSL
hsl(342°, 100%, 32%)
CMYK
C:0% M:100% Y:70% K:36%
Luminance
0.0813
WCAG Accessibility
Aa — #A30031
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A30031
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A30031
#00A372
Analogous
#A30083
#A30031
#A32100
Triadic
#A30031
#31A300
#0031A3
Split-comp.
#A30031
#00A321
#0083A3
Tetradic
#A30031
#83A300
#00A372
#2100A3
Monochromatic
#F8779E
#F31659
#9B0834
#6B0624
#22020B
Suggested palettes for this hue.