🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A31000
RGB
rgb(163, 16, 0)
HSL
hsl(6°, 100%, 32%)
CMYK
C:0% M:90% Y:100% K:36%
Luminance
0.081
WCAG Accessibility
Aa — #A31000
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A31000
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A31000
#0093A3
Analogous
#A30041
#A31000
#A36200
Triadic
#A31000
#00A310
#1000A3
Split-comp.
#A31000
#00A362
#0041A3
Tetradic
#A31000
#41A300
#0093A3
#6200A3
Monochromatic
#F88477
#F32C16
#9B1708
#6B1006
#220502
Suggested palettes for this hue.