🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A3339B
RGB
rgb(163, 51, 155)
HSL
hsl(304°, 52%, 42%)
CMYK
C:0% M:69% Y:5% K:36%
Luminance
0.1243
WCAG Accessibility
Aa — #A3339B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A3339B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A3339B
#33A33B
Analogous
#7333A3
#A3339B
#A33364
Triadic
#A3339B
#9BA333
#339BA3
Split-comp.
#A3339B
#64A333
#33A373
Tetradic
#A3339B
#A37333
#33A33B
#3364A3
Monochromatic
#E4BEE2
#C775C1
#983E92
#742F6F
#3E193B
Suggested palettes for this hue.