🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A3339D
RGB
rgb(163, 51, 157)
HSL
hsl(303°, 52%, 42%)
CMYK
C:0% M:69% Y:4% K:36%
Luminance
0.125
WCAG Accessibility
Aa — #A3339D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A3339D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A3339D
#33A339
Analogous
#7133A3
#A3339D
#A33366
Triadic
#A3339D
#9DA333
#339DA3
Split-comp.
#A3339D
#66A333
#33A371
Tetradic
#A3339D
#A37133
#33A339
#3366A3
Monochromatic
#E4BEE2
#C775C3
#983E94
#742F70
#3E193C
Suggested palettes for this hue.