🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A3339F
RGB
rgb(163, 51, 159)
HSL
hsl(302°, 52%, 42%)
CMYK
C:0% M:69% Y:2% K:36%
Luminance
0.1257
WCAG Accessibility
Aa — #A3339F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A3339F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A3339F
#33A337
Analogous
#6F33A3
#A3339F
#A33367
Triadic
#A3339F
#9FA333
#339FA3
Split-comp.
#A3339F
#67A333
#33A36F
Tetradic
#A3339F
#A36F33
#33A337
#3367A3
Monochromatic
#E4BEE3
#C775C4
#983E95
#742F72
#3E193C
Suggested palettes for this hue.