🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A531A1
RGB
rgb(165, 49, 161)
HSL
hsl(302°, 54%, 42%)
CMYK
C:0% M:70% Y:2% K:35%
Luminance
0.1268
WCAG Accessibility
Aa — #A531A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A531A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A531A1
#31A535
Analogous
#6F31A5
#A531A1
#A53167
Triadic
#A531A1
#A1A531
#31A1A5
Split-comp.
#A531A1
#67A531
#31A56F
Tetradic
#A531A1
#A56F31
#31A535
#3167A5
Monochromatic
#E5BDE4
#C973C6
#9A3C97
#762E73
#3E183D
Suggested palettes for this hue.