🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A66EA6
RGB
rgb(166, 110, 166)
HSL
hsl(300°, 24%, 54%)
CMYK
C:0% M:34% Y:0% K:35%
Luminance
0.2232
WCAG Accessibility
Aa — #A66EA6
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A66EA6
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A66EA6
#6EA66E
Analogous
#8A6EA6
#A66EA6
#A66E8A
Triadic
#A66EA6
#A6A66E
#6EA6A6
Split-comp.
#A66EA6
#8AA66E
#6EA68A
Tetradic
#A66EA6
#A68A6E
#6EA66E
#6E8AA6
Monochromatic
#291F29
#634B63
#9A799A
#B096B0
#D1C2D1
Suggested palettes for this hue.