🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A72F9F
RGB
rgb(167, 47, 159)
HSL
hsl(304°, 56%, 42%)
CMYK
C:0% M:72% Y:5% K:35%
Luminance
0.1266
WCAG Accessibility
Aa — #A72F9F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A72F9F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A72F9F
#2FA737
Analogous
#732FA7
#A72F9F
#A72F63
Triadic
#A72F9F
#9FA72F
#2F9FA7
Split-comp.
#A72F9F
#63A72F
#2FA773
Tetradic
#A72F9F
#A7732F
#2FA737
#2F63A7
Monochromatic
#E6BCE3
#CB72C5
#9C3A96
#772C72
#3F173D
Suggested palettes for this hue.