🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A73D2F
RGB
rgb(167, 61, 47)
HSL
hsl(7°, 56%, 42%)
CMYK
C:0% M:63% Y:72% K:35%
Luminance
0.1163
WCAG Accessibility
Aa — #A73D2F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A73D2F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A73D2F
#2F99A7
Analogous
#A72F5D
#A73D2F
#A7792F
Triadic
#A73D2F
#2FA73D
#3D2FA7
Split-comp.
#A73D2F
#2FA779
#2F5DA7
Tetradic
#A73D2F
#5DA72F
#2F99A7
#792FA7
Monochromatic
#E6C1BC
#CB7C72
#9C453A
#77352C
#3F1C17
Suggested palettes for this hue.