🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A97A6A
RGB
rgb(169, 122, 106)
HSL
hsl(15°, 27%, 54%)
CMYK
C:0% M:28% Y:37% K:34%
Luminance
0.2377
WCAG Accessibility
Aa — #A97A6A
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A97A6A
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A97A6A
#6A9AA9
Analogous
#A96A7A
#A97A6A
#A99A6A
Triadic
#A97A6A
#6AA97A
#7A6AA9
Split-comp.
#A97A6A
#6AA99A
#6A7AA9
Tetradic
#A97A6A
#7AA96A
#6A9AA9
#9A6AA9
Monochromatic
#2A211E
#654F48
#9E8076
#B39B94
#D3C5C0
Suggested palettes for this hue.