🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A97C6A
RGB
rgb(169, 124, 106)
HSL
hsl(17°, 27%, 54%)
CMYK
C:0% M:27% Y:37% K:34%
Luminance
0.2429
WCAG Accessibility
Aa — #A97C6A
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A97C6A
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A97C6A
#6A97A9
Analogous
#A96A78
#A97C6A
#A99C6A
Triadic
#A97C6A
#6AA97C
#7C6AA9
Split-comp.
#A97C6A
#6AA99C
#6A78A9
Tetradic
#A97C6A
#78A96A
#6A97A9
#9C6AA9
Monochromatic
#2A211E
#655048
#9E8176
#B39C94
#D3C6C0
Suggested palettes for this hue.