🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A97D6A
RGB
rgb(169, 125, 106)
HSL
hsl(18°, 27%, 54%)
CMYK
C:0% M:26% Y:37% K:34%
Luminance
0.2455
WCAG Accessibility
Aa — #A97D6A
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A97D6A
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A97D6A
#6A96A9
Analogous
#A96A77
#A97D6A
#A99D6A
Triadic
#A97D6A
#6AA97D
#7D6AA9
Split-comp.
#A97D6A
#6AA99D
#6A77A9
Tetradic
#A97D6A
#77A96A
#6A96A9
#9D6AA9
Monochromatic
#2A211E
#655148
#9E8276
#B39D94
#D3C6C0
Suggested palettes for this hue.