🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA2CA8
RGB
rgb(170, 44, 168)
HSL
hsl(301°, 59%, 42%)
CMYK
C:0% M:74% Y:1% K:33%
Luminance
0.1309
WCAG Accessibility
Aa — #AA2CA8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AA2CA8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AA2CA8
#2CAA2E
Analogous
#6D2CAA
#AA2CA8
#AA2C69
Triadic
#AA2CA8
#A8AA2C
#2CA8AA
Split-comp.
#AA2CA8
#69AA2C
#2CAA6D
Tetradic
#AA2CA8
#AA6D2C
#2CAA2E
#2C69AA
Monochromatic
#E8BBE7
#CE6FCC
#A0379E
#7A2A78
#411640
Suggested palettes for this hue.